How to make a professional email address (name taken?)
A professional email address is mostly your name, spelled the way people expect, on a domain that doesn't distract. The hard part is that on Gmail and Outlook, the obvious version of your name is usually gone.
Short answer: use your name in a simple format, such as firstname.lastname or firstname plus your last initial, with no nicknames, birth years or random numbers. If your name is taken on Gmail or Outlook, add a middle initial or a word about your work. The cleanest option is your own domain, where you choose the whole address: you@yourname.com.
Formats that read as professional
| Format | Example | Good for |
|---|---|---|
| first.last | jane.doe@ | The default. Clear, and easy to guess |
| first | jane@ | Your own domain, where you are the only Jane |
| first initial + last | jdoe@ | Shorter, common inside companies |
| first + last initial | janed@ | When the full name is long |
| first.middle initial.last | jane.k.doe@ | When first.last is taken |
| last.first | doe.jane@ | Another way around a taken name |
Whatever you pick, use the same format everywhere: on your CV, LinkedIn and invoices. People should be able to guess your address from your name.
Why your name is already taken
Two rules on the big free providers make the problem worse than it looks.
Gmail ignores dots. Google's help page on dots in Gmail addresses says johnsmith@gmail.com owns every dotted version, and "if anyone tries to create a Gmail account with a dotted version of your username, they'll get an error saying the username is already taken." So if someone took janedoe years ago, jane.doe is taken too.
Abandoned addresses never come back. When a Gmail address is removed, Google says it "can't be used by anyone in the future" (Google Account Help). Microsoft's rule for Outlook.com and Hotmail is the same: addresses used for Microsoft accounts "cannot be reused. Even if an account was closed a long time ago" (Microsoft Support). Waiting for an inactive account to free up the name will not work.
Gmail also limits what you can add. Its username rules allow 6 to 30 characters, made of letters, numbers and periods. Underscores, dashes and plus signs are not allowed, so jane_doe and jane-doe are not options there.
What to do when your name is taken
Try these in order. Each one keeps the address readable.
- Add your middle initial. jane.k.doe is still obviously you.
- Use your full middle name. jane.kathryn.doe is longer, but clear.
- Flip the order. doe.jane reads fine and is often free.
- Add what you do. janedoe.design, janedoe.writes or doe.law tell a client something useful. Keep it to one short word you won't outgrow.
- Use the first initial and full last name. jdoe is often taken, but j.k.doe may not be.
- Get your own domain. If you plan to use this address for years, this is the fix that ends the problem. More on it below.
Avoid adding a number if you can. A number looks like a birth year or a placeholder, and a birth year is a detail you would rather not put in front of every recruiter and stranger who emails you. If you must, pick something with no personal meaning.
What to avoid in a professional email
- Nicknames and jokes. Fine for a personal address, wrong for a job application.
- Birth years and ages. They date you and give away a common identity check.
- Underscores on providers that allow them. Email addresses often appear as underlined links, and an underscore disappears into the underline.
- Mixed capitals. The email standard says the part before the @ "MUST BE treated as case sensitive," but also that relying on it "impedes interoperability and is discouraged" (RFC 5321). Write it in lowercase everywhere so nobody has to guess.
- Very long addresses. The standard allows up to 64 characters before the @, but anything you can't say in one breath is too long.
- Your current employer's address for job hunting. It belongs to the company, and so does what lands in it.
The read-aloud test
Before you commit, say the address out loud as if over the phone, then ask someone to write it down. If they need you to spell it, add a dot they missed, or ask "is that a one or an L," change it. Most of the rules above come down to this test.
How to make a business email address
For a business, there are usually two kinds of address on the same domain:
- Personal addresses for each person, in one consistent format, such as jane@ or jane.doe@.
- Role addresses for functions, which keep working when people change. The long-standing internet standard on mailbox names, RFC 2142, lists info@ for general information, sales@ for purchase questions and support@ for problems with a product or service. It also names abuse@ and postmaster@, which other mail operators expect to reach a real person when something goes wrong.
A business on a free webmail address looks less established than one on its own domain, and the address doesn't move if you ever change provider. That is the main reason to own the domain.
How to get a professional email address with your own domain
Setting it up takes three parts:
- Buy a domain from a domain registrar. If your name in .com is taken, try another ending, or your name with your profession.
- Choose an email provider that supports custom domains and add the domain in its settings.
- Add the DNS records it gives you at your registrar: a TXT record to prove you own the domain, MX records so mail is delivered to your inbox, and SPF, DKIM and DMARC so other providers trust what you send. These are not optional extras. Google's sender guidelines require every sender to Gmail accounts to "set up SPF or DKIM email authentication for your sending domains," and mail that fails can be limited, blocked or sent to spam.
Secria Mail supports this on Mail Plus ($3.99 a month, up to 3 domains) and Pro ($9.99 a month, up to 10). Secria shows each DNS record with a copy button and checks them for you, you can create addresses and aliases on your domain and set a catch-all, and your mail stays under the same encryption as any Secria address. The steps are on our custom domain email page. Business plans for teams are opening soon.
Pick a format, run the read-aloud test, and use the same address everywhere you introduce yourself.
FAQ
Is a Gmail address professional enough? For a job application, a clean Gmail address like jane.doe@gmail.com is fine. For a business that sends invoices or quotes, your own domain looks more established and stays yours if you change provider.
How do I make a professional email when my name is taken? Add a middle initial, use your full middle name, flip the order, or add a word about your work, such as janedoe.design. On Gmail, remember that adding a dot doesn't make a new address, and underscores and dashes are not allowed.
Should I use first.last or firstlast? Either works. On Gmail they are the same address anyway. On your own domain, first.last is the easiest for people to guess.
Can I get a professional email address for free? A clean name on a free provider costs nothing. An address on your own domain needs the domain itself plus an email plan that supports custom domains.
What format should a company use for its addresses? Pick one format for people, such as firstname@ or firstname.lastname@, and use it for everyone. Add role addresses such as info@, sales@ and support@ so customers reach the right place even when staff change.
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